BOVO, an abbreviation for Botanisch Vormgever wanted to increase the awareness and experience of the exhibition and sale. Our assignment was to develop communication products to help achieve this goal.
I developed 3 marketing products for the exhibition and sales, a goodie bag, instagram posts, packaging and pedestal for exhibition.
CHALLENGE
The 3 cross-media resources that I am going to design are one
goodie bag, instagram posts, packaging and base for exhibition.The challenge is to increase the awareness and experience of the exhibition and brand. As well as increasing the sales of Botanisch Vormgever.
CLIENT
School Project
The artworks are very pricey for the average person. The main target audience are people who specifically want something unique in their home and are willing to spend more for it. This is quite a small target group. The average person who is looking for home decor would for example go to the big mainstream companies, such as Ikea, Bijenkorf, Blokker and Xenos. That is why I also want to attract a larger target audience by selling organic home scents, that can be sold in department stores such as Bijenkorf.
The values of Botanisch Vormgever are bloom, passion, unique and
creativity. They promise to create a different ambiance by just placing their art in a room, not only at home, but also in the workplace. Vegetal accessories are selected with great care and attention and exhibited in the interior.
They offer to give your space more character and also let you enjoy nature. The artworks are the mostly flora installations. It emerged from a part of the botanical living trend that continues from the philosophy that plants play an increasingly important role in the interior.
My vision for the company is, they will mainly sell 2 products. One is of course the artworks. But in addition to the artworks, I want to put dried scented flowers on the market. They will be sold at department stores and boutiques with luxurious packaging. There will be 2 lines of scents, for men and women. His makes the core values passion, creativity, luxury and prosperity.
My vision for the brand positioning is, Botanisch Vormgever, a well-known brand, real, original and special. "Botanisch Vormgever (abbreviation BoVo) is the art and fragrance brand of the Netherlands." They have a mission to give your space a new character with attention and care. From botanical artworks to wonderful home scents, that will give you a new atmosphere in your space. Therefor Botanisch Vormgever positions itself as brand leader, product leader and exhibition organizer. Based on this business positioning, they develop various marketing propositions such as "Guaranteed a different atmosphere".
Many artworks are in golden frames. That's why I chose the golden color. Mr. Stroet has also used a lot of gold leaf in his artworks. This also gives it a more luxurious appearance. The combination of green and gold gives an artistic appearance, while also retaining the theme of the Botanical Designer.